My rating: ***
Continuing on with the same theme…
For those of you came in late, ‘lolcats’ is a phenomenon that really took off on the net early in 2007 – although it dates back to around 2005. It involves photos – usually of cats – with funny captions in broken misspelt ‘Engrish’ in a sans serif font. See dicey font of wisdom Wikipedia for further info.
I have decided to categorise lolcats as an ‘internet meme’ (which others have done before me in any case). I am a bit ambivalent about this whole notion of ‘meme’ but will go with it for the time being. I am using the word in the sense of an idea or other cultural unit that captures people’s imagination and spreads like wildfire. Here are a couple of references: Wikipedia (aaaargh not again!), Meme central. Malcolm Gladwell’s notion of the ‘tipping point‘ covers similar ground to this particular definition of meme. He is similarly ambivalent about the notion of memes.